the hybrid hangout podcast is unfiltered real-talk about photo and video business 

Stop hoping clients notice you offer video. If it's not painfully obvious on your website, your Instagram, and your pricing guide, they'll book the version of your business they can actually see — and it's not the one you want.

You don't need more confidence to start adding video to your photography business. Confidence is the end result — not the starting point. Here's the identity shift that changes everything.

In this Hybrid Hangout episode, Shay breaks down the exact YouTube and blog system that helps wedding and elopement photographers rank on Google, attract ideal clients, and stop relying on Instagram for leads. She walks through how to find location-based keywords, write SEO-optimized blog posts, film simple long-form YouTube videos and why building a searchable content library is the highest-ROI marketing move a photographer can make right now.

In this episode of Hybrid Hangout, Shayna interviews wedding photography business coach Alora Rachelle about how photographers can raise their prices, book $10K+ weddings, attract higher-paying clients, and scale their business with fewer bookings. They talk through pricing mindset, luxury positioning, personal branding, long-form marketing, SEO, Instagram content, and building a wedding photography business that creates more money, more breathing room, and more control over your calendar.

In this Hybrid Hangout episode, Shay talks with Sheryl Anne about how elopement photographers can use TikTok as a search engine to book real destination inquiries. They get into searchable captions, green screen videos, talking-head content, location-based strategy, TikTok SEO, lead generation, and how to create a calm content system that brings in couples without burnout.

This episode of Hybrid Hangout breaks down what shifts when photographers move from photo-only to hybrid photo and video and how it impacts income, workflow, and client experience. Shayna Lloyd explains how adding video strengthens your offer, increases revenue per booking, and reduces the need for more weddings to grow. By upgrading your existing business instead of starting over, photographers can create more flexibility, improve client perception, and build a more scalable and profitable photography business.

This episode with Megan Gibson breaks down how photographers can get their business organized fast without spending weeks trying to figure it out. We cover time blocking, CRMs, client workflows, automated invoices, email management, and file organization, and how all of it connects to making more money and creating space for marketing. If you’re buried in admin work, missing follow-ups, or piecing your systems together as you go, this is a clear, practical look at how to fix it in a few focused hours and run a smoother, more profitable photo and video business.

This episode of Hybrid Hangout breaks down how photographers can increase income without adding more weddings by using hybrid photo and video to strengthen their offer. Shayna Lloyd explains why raising prices alone hits a ceiling and how restructuring packages to include video increases perceived value and average booking price. By positioning photo and video together instead of as an add-on, photographers can attract higher-value clients, book more profitable work, and scale their business without stacking their calendar.

This episode of Hybrid Hangout breaks down why video editing feels overwhelming for photographers adding hybrid photo and video, and how a simple, repeatable system makes it faster and easier. Shayna Lloyd explains how to stop overthinking editing, choose one software and stick with it, and follow a clear workflow from timeline to final film. By using a structured approach and shooting with intention, photographers can edit more efficiently, finish projects faster, and confidently deliver video without it taking over their entire week.

In this episode of Hybrid Hangout, photographer and hybrid photo and video shooter Shayna Lloyd walks through her full Quarter 1 business review, breaking down how she set her goals, where she stayed consistent, and where she fell out of integrity with her health, creativity, and business routines. She shares her system for defining clear quarterly goals across categories like health, creativity, money, and business, and how to translate those into daily actions that move the needle. This episode is a real look at what it takes to stay consistent, reset when you fall off, and stop waiting for the perfect time so you can grow your photography or hybrid photo and video business with intention.

This episode of Hybrid Hangout breaks down how to shoot photo and video at the same time using a simple, repeatable hybrid photo and video workflow. Shayna Lloyd walks through exactly when to toggle between photo and video, how to stop overshooting photos, and how to capture intentional footage that’s easy to edit. Using the five clips method, photographers can move through sessions with a clear structure, build stronger storytelling, and increase what they deliver without adding more work. This is a practical guide for photographers who want to add video to their business, improve efficiency, and make more per booking without taking on more shoots.

If your calendar is full but your income isn’t growing the way it should, this episode breaks down exactly why.

If you’re a wedding photographer who thinks you have to choose between getting the photo OR the video, this episode is going to completely rewire how you think about hybrid shooting.

In this live Hang w/ Shay episode of the Hybrid Hangout podcast, I’m breaking down the exact mental framework I use on a wedding day so I’m never guessing, never scrambling, and never worried about missing something.

In this first episode of Hybrid Hangout, I’m telling the full story behind the last year of my life and business and why I’m done moving in silence. I spent way too long overthinking, spiraling about being seen, and waiting to feel ready, and this episode is really about what changed and why messy action is the only way forward.

Hybrid Hangout is a podcast for photographers who want to scale their business with hybrid photo and video. Hosted by working hybrid shooter Shayna Lloyd, the show covers hybrid shooting systems, editing workflows, packaging and pricing video, marketing strategies, and selling photo + video in a way that increases average booking value without doubling workload. Episodes include practical strategies, specific systems, business experiments, and honest conversations about money, burnout, confidence, and building a more sustainable photography business. If you’re a wedding, elopement, or lifestyle photographer interested in adding video, improving profitability, and building a smarter business model, Hybrid Hangout is for you.

After two incredible years of building our education business, traveling, hosting retreats, and creating this community together, Devin is stepping away to focus on her family and her health after a really hard year personally.

Destini is a force. She’s a hair + makeup artist who absolutely crushed it at our Montana photo/video retreat, but she’s also building something way bigger—pioneering curly hair and braiding in an area where hardly anyone else is doing it, pushing for diversity in vendor teams (not just diverse models), and speaking honestly about what it feels like to be a Black artist in mostly white spaces.

This episode is equal parts heartfelt, hilarious, and unfiltered. Destini shares her hot takes and pet peeves about photographers (lmao, we had to), plus what it’s really like to carve out a niche that nobody else around you is filling.

If you care about diversity in the wedding + photo/video industry, if you’re a photographer who wants to work better with hair/makeup artists, or if you just want to laugh and hear from someone unapologetically real—this one’s for you.

This episode of The Devin and Shay Show is as raw and unfiltered as it gets. We’re spilling every single detail about hosting our Montana photo + video retreat—the wins, the mistakes, the behind-the-scenes chaos, and everything we learned about planning, marketing, and executing an event like this.

In this episode of The Devin and Shay Show, Shay interviews Pinterest and SEO consultant Julia Bocchese about how photographers can use Pinterest to consistently generate inquiries. Julia shares why Pinterest should be treated like a search engine, the importance of keyword-rich pins and optimized boards, and how to use Pinterest Trends and Google Analytics for content planning. She also dives into website best practices to make sure Pinterest traffic actually converts, and when it makes sense to hire out Pinterest management. This episode is packed with actionable strategies for photographers who want leads without relying on Instagram.

In this episode of The Devin and Shay Show, Devin and Shay interview photographer and educator Rachel Traxler about lead generation, funnels, and SEO for photographers. Rachel explains why visibility alone won’t book clients, the six pinned Instagram posts that attract different buyer types, and how to use vendor collaborations and blog posts to boost inquiries. She also shares her strategy of creating tangible wedding albums with QR codes for venues, helping couples connect with photographers during tours. This episode is packed with actionable steps to build a photography business that isn’t reliant on social media.

In this episode of The Devin and Shay Show, Shay interviews sales coach and strategist Megan Smyth about sales strategies every photographer and videographer needs to book more clients. Megan shares how to build a simple sales funnel using a lead magnet and email marketing, why sales calls should always end with a clear yes, no, or next step, and how to handle money objections with empathy instead of pressure. They dive into the difference between marketing and selling, how to stop relying on referrals, and the small changes that can double your conversion rates. If you’ve ever struggled with sales calls, ghosted inquiries, or wondered how email fits into your photography business, this conversation is packed with actionable strategies you can implement right away.

In this episode of The Devin and Shay Show, Devin and Shay talk with astrologer and transformational coach Jaz about astrology, entrepreneurship, and navigating change. They reflect on an inside joke from the early days of their business—when Jaz predicted a two-year Pluto transit just as Shay said they needed two years to reach profitability—and how it all came full circle during their rebrand. Jaz shares how chart readings can guide timing and clarity, why heart-centered people make powerful leaders, and how astrology can support creative entrepreneurs through pivots and growth.

In this episode of The Devin and Shay Show, Devin and Shay break down why they’re ditching the word luxury in their wedding photography and videography business. They share unfiltered thoughts on how the wedding industry uses “luxury” as a buzzword for posturing, why it doesn’t reflect the couples they serve, and how photographers can build a high-end brand without selling out their values. From handling rainy elopements to dealing with out-of-touch planners, they talk about what couples actually want on their wedding day — and how staying authentic is the real key to scaling a profitable, sustainable business.

In this episode of the Hey, Thriver podcast, Shayna and Devin interview Alora Rachelle—wedding photographer turned business strategist and host of the Wedding Atelier podcast. Alora shares how she scaled her photography business from $10K to $100K+ in just two years, the mindset shifts that helped her avoid burnout, and why pricing, branding, and boundaries are essential to building a sustainable, life-first business. If you're a photographer or videographer ready to raise your rates, book fewer weddings, and attract aligned, high-end clients, this conversation breaks down the exact strategies to make it happen.

Learn how to start hybrid shooting photo and video as a wedding photographer or videographer. In this episode of the Hey, Thriver Podcast, Shayna and Devin share how adding video services transformed their business, increased their income, and helped them stand out in a saturated market. Whether you're looking to book more high-ticket weddings, expand your offerings, or simplify your workflow, this episode gives you everything you need to get started with hybrid shooting.

We cover gear recommendations, pricing tips, workflow hacks, and mindset shifts to help you confidently offer both photo and video—even if you’re brand new to video. You’ll also hear how Thrive: Montana gives photographers and videographers hands-on experience to build a destination-ready hybrid portfolio in just a few days.

Perfect for:

• Wedding photographers wanting to add video

• Hybrid shooters looking to simplify their process

• Photographers ready to book destination weddings or elopements

Listen now and learn how to:

• Start offering both photo and video

• Market and price hybrid packages

• Streamline your wedding day workflow

• Build a standout portfolio that attracts high-paying clients

Feeling isolated as a photographer or videographer? This episode of the Hey, Thriver podcast dives into the power of creative community and why building real connections is essential for business growth. Shayna and Devin share personal stories of loneliness in the creative industry, the transformation that happens when you find your people, and how retreats like Thrive: Montana give photographers and videographers the tools, support, and relationships to succeed. If you're ready to break free from burnout and start thriving in business with others by your side, this episode is for you.

Want to start booking destination weddings and elopements as a photographer or videographer? In this episode of the Hey, Thriver podcast, Shayna and Devin break down how to position your business for high-ticket destination bookings. Learn why destination work is so lucrative, how to attract adventurous couples, and the exact marketing strategies—from SEO to styled shoots—that actually work. Whether you want to shoot in National Parks, across the country, or internationally, this episode is your step-by-step guide to building a destination wedding business.

Perfect for elopement photographers, destination wedding videographers, hybrid shooters, and creatives ready to take their work on the road.

In this episode of the Hey, Thriver podcast, Shayna Lloyd and Devin Larson interview Eden Strader—photographer, business coach, and artificial lighting expert—about how to confidently incorporate flash photography into a creative business. Eden shares how she scaled a seven-figure photography business by 28, transitioned into education during the pandemic, and now helps photographers master both technical skills and personal freedom. This episode covers everything from affordable off-camera flash gear and lighting techniques to the mindset shifts that help creative entrepreneurs thrive. Whether you're a natural light photographer ready to start using flash, or you're building a more sustainable and scalable business model, this conversation offers practical tools, personal insights, and a free artificial lighting guide to get started.

You can’t Scale Your Business with Bad Thoughts Around Money: 3 Money Mindset Pieces to Clean Up as you grow 6 figures and Beyond

Paying Yourself Consistently as a Photographer: How to calculate Your Consistent Pay and Fund it even in slow months