Why Pinterest Still Works for Photographers (and How to Fix Yours) ft. Julia Bocchese
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What to expect on this episode of the DEVIN AND SHAY SHOW:
Why Pinterest Still Works for Photographers (and How to Fix Yours)
In this episode of The Devin and Shay Show, Shay chats with SEO + Pinterest consultant Julia Bocchese about:
How Pinterest actually works as a search engine, not a social media platform
Why your “pretty pins” aren’t converting and what to do instead
The ideal posting strategy (from pin frequency to board organization)
Using Pinterest Trends + Google Analytics to plan content that ranks
How to set up your website so Pinterest traffic actually converts into bookings
When to hire out Pinterest — and how to know you’re ready
Meet Julia Bocchese
Julia is an SEO and Pinterest Consultant for creative small businesses. Her goal is to make SEO and Pinterest strategies approachable and easy to implement for all small businesses so they can reach their ideal clients organically.
In this episode of The Devin and Shay Show, Shay interviews Pinterest and SEO consultant Julia Bocchese about how photographers can use Pinterest to consistently generate inquiries. Julia shares why Pinterest should be treated like a search engine, the importance of keyword-rich pins and optimized boards, and how to use Pinterest Trends and Google Analytics for content planning. She also dives into website best practices to make sure Pinterest traffic actually converts, and when it makes sense to hire out Pinterest management. This episode is packed with actionable strategies for photographers who want leads without relying on Instagram.
Pinterest Masterclass for Photographers
Photographers love Pinterest, but most are using it wrong. Julia Bocchese joined me for this episode to break down exactly why so many photographers get frustrated with the platform — and how to fix it.
She explained why consistent pinning matters, what kinds of content actually get clicks (hint: it’s not just posting pretty detail shots), and how board organization plays into your strategy. We even screen-shared through Pinterest Trends so you can see exactly how to find what people are searching for right now.
Julia also makes it clear that Pinterest can’t work unless your website does. She shared tactical tips for blog post structure, mobile optimization, and how to track whether your traffic is converting. This episode is part masterclass, part coaching session — and if you’ve been sleeping on Pinterest or frustrated with your lack of results, it’ll give you the clarity and motivation to try again.
