29: Creating a personal brand that grows with you w/ Rachel Traxler

Podcast

Jul 26

RACHEL TRAXLER: On her business journey, developing a personal brand that grew with her business + life, bringing her husband on board, and much more!

MEET RACHEL

“Hey, I'm Rach! I’m a photographer turned business coach helping photographers scale their business with strategy and purpose.
Having almost a decade of experience in the field, my heart has grown to serving and helping other photographers to grow through the struggles I went through myself.

Growing my business to an in-demand, successful,
6-figure, sought after traveling elopement business, I want to teach other photographers to do the same.”

RACHEL TRAXLER AT A GLANCE:

-We get right into chatting about modifying family life based on our businesses + defining what success really looks/feels like to us

-Rachel booked her first wedding over a decade ago, back when online education was notttt a big thing; she made the leap into full time photography in 2017

-She opens up about what was missing in her client experience at the beginning, and how overcoming her client experience gaps made her love + appreciate client experience even more and it’s now one of her fave things to teach.

-Fast forward four years, Rachel became an industry leader and expanded her business to include an associate team and is not focusing on education.

-We talk branding — voice, tone, aesthetics, and how Rachel made both sides of her brand truly reflect HER.

“When I dug into my personality — I found that I aligned my shooting + editing style with my personality and that’s when my branding clicked.”

— Rachel Traxler

Rachel has recently shifted to a coaching business education model, and she knows her stuff — she offers manyyyy free + paid resources for photographers, so check them out at the links below!